Impact Pricing Blog
Written by a Human!
Pricing Metric or Value Metric
As you read more and more about subscription pricing, you will see both of these terms. Often they are used to mean the same thing,
Value Tables – An Introduction to a Fundamental Tool
Value tables are crucial to pricing!!! If you can’t fill out a value table, you don’t know the value of your product. Harsh
Q&A: Changes in Demand Based on Pricing Model
Question: Another question is related to my previous question regarding pricing in “trust” (in legal pricing). You suggested switching pricing models, away from hourly billing,
Q&A: How to Raise Prices on Current Customers
Question: We have customers who we have identified in a segment that have a higher WTP. How do we transition them to higher prices when
Subscription As A Loss Leader: A Lesson from Burger King
Burger King is offering a coffee subscription for only $5 per month. That’s less than two trips to Starbucks!!! How can they do that?
Why San Francisco Companies Should End Prices in 49
A reader/colleague recently sent in a research paper that is fascinating, but probably not that impactful. Markus Husemann-Kopetzky and Soren Kocer wrote Price Endings that