Impact Pricing Blog
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How to Use Game Theory to Increase Value
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
What is Pricing Strategy?
One of the recent pricing quotes we posted on LinkedIn said, “Pricing strategy requires more direction than simply maximizing profits.” A reader suggested this would
3 Steps to a Pricing Transformation: Ask an Expert
Question: Hi Mark, I hope you are well. I would like you to write a new blog/ article on how organizations should embark on a
Q&A: Why Do You Buy Services?
Question: Hey Mark. I’m doing pricing for services and my question is – Why do you buy services? S. Answer: Hi S. Although I’m
Customer Success vs. Tech Support: What’s the difference?
Companies have had technical support departments for a long time. In ancient days (think pre-telephone) it was done by paper and pencil. As Information Technology
Q&A: Pricing Goals for Mature Industries
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top
