Impact Pricing Blog
Written by a Human!
Price Elasticity is for Economists, Not Companies
I’ve written about this several times during my career, and here’s the periodic rant. Your boss was in school and learned about price elasticity. What
Q&A: First Step to Revising Prices
Question: We’re a small organization without a formal “pricing” person or any real framework for how we gather and act upon pricing data we get
The Importance of Reference Prices: What a Buyer Expects to Pay
What is Useful About Reference Prices? A reference price is what a buyer expects to pay. If your price is above that, it’s very hard
Q&A: Measuring Willingness To Pay Without Data
Question: Hi Mark, How do you measure customer’s willingness to pay when data is unavailable or sparse? – J Answer: Hi J, By saying “data
Defining Value: A Community Discussion
What is Value? Recently, I’ve been involved in 3 different conversations on LinkedIn about this topic. One of them I intentionally initiated because I was
How To Structure B2B Rebate Programs
Question: Hi Mark, I hope all’s well! I have an exercise I’m working on which is to develop a B2B rebate program. Aside from your
