Impact Pricing Blog
Written by a Human!
Q&A: Why is Price a Feeling?
Question: Mark, on the podcast with Ron Baker he said “Price is a feeling”. Why isn’t it a number? -G Answer: Hi G. Thank you
Why Behavioral Economics Doesn’t Work with Subscriptions
Behavioral economics is really interesting. In this field, researchers study how people consistently make irrational decisions. When we understand these well enough, we can craft
Q&A: Where Should Pricing Sit in a Company?
Question: Hi Mark – Where should pricing sit, or where does it typically sit? Finance, sales, marketing, product? What are best practices? – A Answer:
Costs and Pricing Are Not As Closely Related As the World Thinks
Fixed costs never matter to pricing. Variable or incremental costs only matter to pricing in markets where we don’t negotiate. If you’ve read or followed
3 Reasons Why A/B Testing Probably Doesn’t Make Sense For Your Company
This is a Q&A blog post with pricing expert, Mark Stiving. If you have a pricing question for Mark, ask on his LinkedIn page. Question:
Price Elasticity is for Economists, Not Companies
I’ve written about this several times during my career, and here’s the periodic rant. Your boss was in school and learned about price elasticity. What
