Impact Pricing Blog
Written by a Human!
A Perspective on RFPs
Governments and large companies often use Requests for Proposal (RFP) when making large purchases. This blog describes some unique insights about this common activity. First, why
Don’t Confuse Your Buyers
First, I’m sorry this story may sound like I’m bragging. I’m not. The lesson is important. A client created a fabulous new software product and wanted help
Willingness to Accept
The most important concept driving pricing is Willingness to Pay. If we knew the precise value for each customer, our pricing could be perfect. Of course,
Opportunity Costs and Pricing
We know what opportunity costs are, but are they ever relevant to pricing? If so, how? Even though you already know, here is a quick
Call It Customer Impact!
Business is all about value. I believe this deeply in my bones. Companies exist to create real value. Marketing and sales convert real value into customer
The Art of Pricing
Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand
