Impact Pricing Blog
Written by a Human!
The Secret to Using AI in Pricing: Ask Expert Questions
If you’re like me, you’re afraid of missing out on the power of AI. It can do so much, but what should we do with
The Psychology of Price Increases: Why a Two-Stage Approach Might Work
As a guest on the Impact Pricing Podcast, Mark Peacock, described an interesting price increase strategy which I hadn’t heard of before: a two-stage communication
Stop Thinking of Rebates as Discounts — Here’s What They Really Do
I recently interviewed Mark Gilham for the Impact Pricing podcast and had a huge aha! moment. Mark’s an expert on rebates. I hadn’t spent much
Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented to describe pricing. You know that your product or service delivers a lot more
Sam Altman Was Right!
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
The Last Mile of Pricing
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
