Impact Pricing Blog
Written by a Human!
Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
During a recent podcast recording, Daniel Cho of Philips Healthcare gave a powerful example of Value Drivers. I thought it would be good to put
Unlocking Portfolio Value Through Strategic Price Increases
As a savvy investor, you know that raising prices is the fastest and easiest way to boost the value of your portfolio. Yet many hesitate
What Is Value?
The word value is ambiguous. It has so many meanings. Business people use it frequently, making the assumption that people understand it. When Tom Nagle
Confused Buyers Don’t Buy: A Case Study In How to Align SaaS Pricing with Customer Value
When I work with hardware companies, it is often challenging to get them to stop focusing on costs as they set their prices. And here’s
Perfect Pricing Is Impossible (and That’s OK)
The third tenet of Context Driven Pricing is perfection is impossible. The goal is to charge what each buyer is willing to pay, but it’s
You Influence Your Customers’ Willingness to Pay
Two weeks ago I defined Context Driven Pricing as charging what a buyer is willing to pay (WTP). The second tenet of Context Driven Pricing
