Impact Pricing Blog
Written by a Human!
Sam Altman Was Right!
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
The Last Mile of Pricing
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay
As we focus more on Context Driven Pricing, it’s important to understand what is context. Context refers to the circumstances, background, or environment in which
Dynamic vs. Stable Context: A Framework for Smarter Pricing
The first tenet of Context Driven Pricing is that Willingness to Pay (WTP) is contextual. On a hot day, a Coke is worth more than
Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
During a recent podcast recording, Daniel Cho of Philips Healthcare gave a powerful example of Value Drivers. I thought it would be good to put
Unlocking Portfolio Value Through Strategic Price Increases
As a savvy investor, you know that raising prices is the fastest and easiest way to boost the value of your portfolio. Yet many hesitate
