Subscription As A Loss Leader: A Lesson from Burger King
May 1, 2019
Burger King is offering a coffee subscription for only $5 per month. That’s less than two trips to Starbucks!!! How can they do that?
Author: Theresa French
Why San Francisco Companies Should End Prices in 49
April 30, 2019
A reader/colleague recently sent in a research paper that is fascinating, but probably not that impactful. Markus Husemann-Kopetzky and Soren Kocer wrote Price Endings that
Ep 15: Mark Boundy – Value Selling: How to Sell Value Rather than Price
April 29, 2019
Mark Boundy is a business builder, sales leader, author, coach, and consultant. He has grown businesses in a variety of industries by virtue of his relentless focus on uncovering customer
Should Pricing Belong to Marketing? Ask an Expert
April 26, 2019
Question: What do you think is the connection between pricing & marketing? I read that a lot of people say “pricing is part of marketing,
Pricing Is Like Tic Tac Toe, Only a Lot More Complex
April 24, 2019
First a question. Is there anyone who doesn’t know what tic tac toe is? That’s a genuine question asked by a naive American. It’s so
Should I Offer Discounts for Future Business?
April 22, 2019
Question (edited by me): Hey Mark, I would like to thank you, because I have been following your LinkedIn posts for half a year and
Ep14: Ron Giuntini – Aftermarket Solutions Expert
April 22, 2019
Ron Giuntini is the Principal of Giuntini & Company, Inc. since 1990. He is in charge of overseeing the day to day business operations, managing
Pricing Lessons from Howard Hughes’ Father
April 19, 2019
Howard Hughes, the eccentric Hollywood playboy, inherited a fortune that was generated by his father. The other day, a podcast guest told me Hughes Senior
Q&A: When a Prospect Asks for a Discount
April 17, 2019
Question: What are the ways to respond when the prospect asks for a discount and how to win a price negotiation? Answer: Cecilia, great
I Finally Dropped Netflix: A Pricing Introspective
April 15, 2019
It’s true. After loyally subscribing since the era of DVD’s, I finally unsubscribed. In this blog, I’ll first tell you what went through my mind,
