Q&A: Pricing an Online Course
August 23, 2019
Question: A few days ago a friend asked me for some pricing advise for his company. He has an online teaching platform so he produces
Author: Theresa French
Why You Must Use Market Segmentation – part 2
August 21, 2019
The previous post on market segmentation focused more on startup companies or launching new products. This one takes a look at market segmentation for mid-sized
Ep31: Stacy Sifleet – How Does Data Analytics Impact Pricing Strategy?
August 19, 2019
Stacy Sifleet is a consultant whose expertise includes pricing strategy, business process improvement, change management, inventory, S&OP, advanced problem solving, strategic planning and procurement. In
Why You Must Use Market Segmentation – Part 1
August 13, 2019
I give a lot of advice. Sometimes people ask me for it and sometimes I just can’t help myself. ???? However, the single most common
Hardware as a Subscription
August 13, 2019
Hi Readers, I received this very insightful email from Ryan Mann. You may want to read it. Afterward, I’ll outline my big takeaways or Aha!
Ep30: Kerri Salls – 3X Value Growth: Build Companies with Value
August 12, 2019
Kerri Salls, MBA, CVGA is a certified value growth advisor, author, and speaker. She works as a value growth advisor to underperforming and closely held
What is Subscription Value Management?
August 9, 2019
I confess I love pricing. I like calling myself a pricing expert, teaching others about pricing (mostly because there are so many aha’s.) and the
Q&A: Should I Offer Features as Options?
August 7, 2019
Question: 1) Let’s say we have a Good Package (P1) and a Better Package (P2). P2 includes P1 plus feature A, B, and C. 2)
Ep29: Adrienne Gordon – Empowering You To Achieve Pricing Excellence
August 5, 2019
Adrienne Gordon has a passion for the power of pricing. She has dedicated her career to pricing since 1999, working with multiple companies in
Why You Need A Pricing Roadmap
August 2, 2019
Whoever is in charge of pricing at your company should have a pricing roadmap. You’ve probably never even heard of a pricing roadmap, why would
