#774: Blogcast: Buyers Don’t Buy Features
March 6, 2026
This is an Impact Pricing Blog published on December 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
Month: March 2026
#773: Buyers Buy Futures, Not Features: Understanding the “Let Me Think About It” Moment with Mark Stiving and Rebecca Kalogeris
March 3, 2026
Buying isn’t logical; it’s predictive. In this episode, we explore why buyers hesitate, stall, and say “let me think about it” — even when the
#772: Why Pricing Feels Disconnected from Buyer Behavior (And What We’re Missing) with Mark Stiving and Rebecca Kalogeris
March 2, 2026
Before we talk about confidence.Before we talk about willingness to pay.Before we talk about buyer disconnect. We need to question something far more fundamental: What
If Buyers Can’t Explain It, You’ve Not Sold It
March 2, 2026
Companies think they have a pricing problem. Usually it’s a value literacy problem. Value literacy is your ability to help a buyer articulate their own
