Better Stories, Better Pricing
August 29, 2024
You can listen to the full audio version of this blog we call — Blogcast. Great pricing happens when we understand what a customer is willing
Month: August 2024
#618: Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
August 26, 2024
David Brown is the author of “Banned Business Books, Volume 1, Pricing,” a fictional account that narrates how a marketer and a pricing guru stand
#617: Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
August 23, 2024
This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
Evils of Behavioral Economics
August 22, 2024
You can listen to the full audio version of this blog we call — Blogcast. Behavioral Economics, like any power, can be used for good or
#616: How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman
August 19, 2024
Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral
#615: Blogcast: How to Charge Different Customers Based on Value Received
August 16, 2024
This is an Impact Pricing Blog published on June 27, 2024, turned into an audio podcast so you can listen on the go. Read Full
Value-Based Pricing – A Simple Definition
August 15, 2024
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
#614: CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer
August 12, 2024
Florian Bauer is an internationally sought-after expert and speaker on the subject of price psychology and behavioral pricing. He is an honorary professor at the
#613: Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
August 9, 2024
This is an Impact Pricing Blog published on June 20, 2024, turned into an audio podcast so you can listen on the go. Read Full
Value Is Created Twice
August 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. As I’ve said hundreds of times: a strong pricing strategy is
