Month: February 2024

(425 words – 4 min) Last week, we discussed the two ways you can grow revenue: win new customers, or grow your existing customers.  All

(319 words – 3 min) There are only two ways your company can grow.  Win new customers and get more money from your current customers.  

(360 words – 3 min) I have a ton of thoughts swirling in my head that I want to organize and put on paper to

(324 words – 3 min) Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and

(306 words – 3 min) Most companies I work with use the phrase “land and expand.”  Land means to win more new customers.  Expand means

(542 words – 5 min) One sales manager said to me, “Our salespeople show up and throw up.”  What he was saying is their salespeople

(457 words – 4 min) I first learned about the curse of knowledge in Dan and Chip Heath’s book, Made to Stick.  The concept describes