#556: Blogcast: Pricing Platforms and Solutions
February 9, 2024
This is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
Month: February 2024
Proven Value
February 8, 2024
One big aha! moment I had when studying subscriptions was the difference between perceived and real value. To win new customers, you have to communicate
Pricing Platforms and Solutions
February 7, 2024
(536 words – 4 min) A solution is a product or service that solves a problem. A platform is a product or service that can
Three Types of B2B Value
February 7, 2024
(593 words – 5 min) Buyers trade money for Value. In B2B, value is measured in incremental profit. Let me repeat: Value is Incremental Profit
Why Your Salespeople Don’t Sell Value
February 7, 2024
(596 words – 5 min) The answer is obvious. They don’t know the value of your product. The CEO of a $15M company said to
Growth Comes from Value
February 7, 2024
(681 words – 6 min) There are only two ways to increase your revenue (and profit): win more customers and grow your current customers so
Do You Need a New Pricing Metric?
February 7, 2024
(413 words – 4 min) The first indication that you need a new pricing metric is you have customers who get massive amounts of value
What Comes After Product-Market Fit
February 7, 2024
(597 words – 5 min) A company or product without Product-Market Fit (PMF) is doomed to fail. We probably all agree with that. Products without
System 1 and System 2 Value
February 7, 2024
(347 words – 3 min) Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking. System 1 thinking is
We Have Room for Negotiation
February 7, 2024
(290 words – 2 min) Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the
