CLASSIC: The Art of Pricing
November 30, 2023
You can listen to the full audio version of this blog we call — Blogcast. Ask pricing experts whether pricing is an art or a
Month: November 2023
#525: Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect
November 29, 2023
This one is the Queen of Clubs from the Impact Pricing card deck. Value-based pricing is truly a goal or an attitude, but it’s never
#524: Pricing Strategies for Your Travel Business with Neil Fitzgerald
November 27, 2023
Neil Fitzgerald is an experienced, driven, and accomplished pricing and revenue professional, with a wealth of experience while working for leading, high-profile companies. Proven in
#523: Blogcast: Lessons from Amazon’s Nessie
November 24, 2023
This is an Impact Pricing Blog published on October 12, 2023, turned into an audio podcast so you can listen on the go. Read Full
Do You Need a New Pricing Metric?
November 23, 2023
You can listen to the full audio version of this blog we call — Blogcast. The first indication that you need a new pricing metric
#522: Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing
November 22, 2023
This one is the Queen of Diamonds from the Impact Pricing card deck. We often talk about how we want products that are different from
#521: Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil
November 20, 2023
Mark Chussil is the founder of Advanced Competitive Strategies, Inc. He is an expert in qualitative and quantitative business war games, custom strategy simulators, executive
#520: Blogcast: Rules of Thumb for Price Increases
November 17, 2023
This is an Impact Pricing Blog published on October 5, 2023, turned into an audio podcast so you can listen on the go. Read Full
What Comes After Product-Market Fit
November 16, 2023
You can listen to the full audio version of this blog we call — Blogcast. A company or product without Product-Market Fit (PMF) is doomed
#519: Pricing Table Topics: Queen of Hearts – Value-based Pricing
November 15, 2023
This one is the Queen of Hearts from the Impact Pricing card deck. Value-based pricing has many different meanings. Different people use it differently. Oftentimes,
