Month: July 2023

Impact Pricing - It’s Too Expensive!

It’s Too Expensive!

One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they

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Impact Pricing - New Book Title?

Next Book Title?

Two weeks ago I asked for your help.  Pricing people do much more than pricing, and I want to write a book to describe it. 

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