Data and/or Value For Decision Making
May 11, 2022
I love data! Executives love having data to help make decisions. As a pricing geek, there is nothing better (almost) than watching an ASP trend go up
Month: May 2022
Memecast #57: Selling Value Helps Alot
May 11, 2022
The secrets to a successful subscription really are to win, keep, and grow. Traditional companies meaning those that are typically transaction-oriented, know about winning. And
Ep172: Selling Value: The Go-To Book Resource to Help Salespeople Win More Deals at Higher Prices with Orvel Ray Wilson
May 9, 2022
Orvel Ray Wilson is co-author of the book, “Guerilla Selling”, and five other books in the “Guerilla Marketing” series, the best-selling marketing series in history.
Blogcast #53: Selling Value
May 6, 2022
This is an Impact Pricing Blog published on April 20, 2022, turned into an audio podcast so you can listen on the go. Read Full
Taking the Ambiguity out of Value
May 4, 2022
Learn the 4 types of value, their definitions, and be helpful for you in selling value. This will help taking the ambiguity out of pricing.
Memecast #56: Nobody Cares About Your Product
May 4, 2022
It’s absolutely true, people don’t buy products, they buy solutions to problems. When we talk about our products, when we talk about our features, that
Ep171: Position, Plan, and Price to Win Government Contract with Jon Barker
May 2, 2022
Jon Barker has been involved in managing government contracts from the supplier side his entire career. He started a company called PTW Solutions, where PTW
