Shrinkflation, the Hidden Price Increase
March 30, 2022
In the face of inflation, companies are looking for ways to raise prices as painlessly as possible. Here comes shrinkflation to the rescue. Shrinkflation is
Month: March 2022
Memecast #51: Price is Fast
March 30, 2022
It’s true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change
Ep166: Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month’s Purchase with Pedro Piccoli Soares
March 28, 2022
Pedro Piccoli Soares is currently Senior Executive Manager of AI Pricing at SIXT, a travel arrangement / car rental company that’s known to be
Blogcast #47: Another Netflix Increase
March 25, 2022
This is an Impact Pricing Blog published on February 16, 2022, turned into an audio podcast so you can listen on the go. Read Full
Peloton Tests New Pricing Model
March 24, 2022
Peloton’s new CEO, Barry McCarthy, is trying to get the company back to profitability. He is testing a new pricing model in some locations where instead
Memecast #50: Loyal Customers
March 23, 2022
The whole point of pricing, value-based pricing, is to charge what customers are willing to pay. And almost by definition, loyal customers like us more,
Ep165: Customers Don’t Want to be Sold, They Want You to Help Them Buy: Salespeople’s Role in Value Co-Creation with Duane Dufault
March 21, 2022
Duane Dufault is currently a Fractional CRO at Forward and is a Strategic Advisor at Abaqus Inc. Before this, he was Fractional VP of Sales
Blogcast #46: You Must Lose on Price
March 18, 2022
This is an Impact Pricing Blog published on February 9, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #49: Sales Should Not Own Pricing
March 16, 2022
Salespeople love them to death, however, it’s more important to them to close the deal than to close it at the highest possible price. In
Pricing People Shouldn’t Set Prices
March 16, 2022
This title feels wrong, but it isn’t. When I’m asked, “who should own pricing?” I answer the same way every time. Someone who knows the value of
