Thoughts on Segmentation Analytics
November 10, 2021
Lately, I’ve had the need to and pleasure of thinking about using data for the purpose of segmentation. If you are statistically oriented, you know we’re
Month: November 2021
Memecast #31: Think about the Lifetime Value of a Customer
November 10, 2021
I don’t really want you to just sit around and think about lifetime value. What I want you to do is think about lifetime value
Ep146: How to Handle Pricing Implementation During Inflation with Frederico Zornig
November 8, 2021
Frederico Zornig is the CEO of Quantiz Pricing Solutions – a pricing consultancy that aims to increase the profitability of their clients through strategies
Blogcast #27: Combining Cost-Plus and Value-Based Pricing
November 5, 2021
This is an Impact Pricing Blog published on Sept 22, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #30: Find Buyers that Value Your Product
November 3, 2021
It seems obvious to me that we want to find the buyers that value our products the most and then sell to them. But once
Pricing During Supply Constraints
November 3, 2021
Jay Leno used to say on a Dorito’s commercial, “Crunch all you want, we’ll make more.” But what if they can’t make more? As I write
Ep145: Usage-Based Pricing: What Most SaaS Businesses Need to Know with Kyle Poyar
November 1, 2021
Kyle Poyar is the Vice President for Market Strategy at OpenView since 2016. He is responsible for helping OpenView’s portfolio companies accelerate top-line growth through
