Memecast #26: Everyone is Coordinated
September 29, 2021
Pricing really encompasses almost every department inside your company, because when you think about it, pricing is how do we capture that? And so now
Month: September 2021
Usage-Based Pricing is NOT New
September 29, 2021
Many very smart people have been writing and talking about usage-based pricing lately. Quite honestly, I was confused. I’ve done a lot of reading on this
Ep140: Understanding the ‘Value Mystery’ and Get Paid of What It’s Worth with Mike Wilkinson
September 27, 2021
Mike Wilkinson is called ‘The Value Selling Expert’ and he helps Sales Directors/VPs and sales teams understand customer value and get paid what they’re worth.
Memecast #25: Business is Getting Paid for Value
September 24, 2021
It may be true that they’re going to get the value. It may not be true that they’re going to get the value, but they
Blogcast #22: Pricing When Costs Go Up
September 22, 2021
This is an article published on August 18, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Combining Cost-Plus and Value-Based Pricing
September 22, 2021
I and almost every pricing expert in the world are huge proponents of value based pricing. My definition of VBP is charge what the buyer
Ep139: How to Effectively Implement Price Segmentation Strategies with Ayon Bhattacharyya
September 20, 2021
Ayon Bhattacharyya is an experienced business leader with significant success in revenue growth through commercial problem-solving. He is implementing innovative pricing solutions, fact-based analysis, and
Blogcast #21: Price Moves During Market Shocks
September 17, 2021
This is an article published on August 11, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Memecast #24: Business is NOT a Zero-Sum Game
September 15, 2021
First, a zero-sum game essentially means the size of the pie is fixed. If we have a pie there and you get to cut it
Value Propositions vs Value Selling
September 15, 2021
Value propositions are interesting and useful, but they are not value selling. They don’t go deep enough. Typically, a product, product line, or company has a
