Memecast #13: Subscribers Buy Benefits
June 30, 2021
The reason we even have this meme is that too often, companies think, ‘Oh, I need to go subscription.’ They want to transition from a
Month: June 2021
Willingness to Pay vs Price Sensitivity
June 30, 2021
We pricing people often use the phrase Willingness to Pay. The profit maximizing price for any customer is to charge what they are willing to pay. We
Ep127: Value-based Pricing for Subscription Businesses with Arjun Patnaik
June 28, 2021
Arjun Patnaik is Head of Pricing & Commercial Finance at Pine Labs. He used to work at GE as an Audit Manager. In this episode, Arjun
Blogcast #9: Losing on Price
June 25, 2021
This is an article published on May 12, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Perceived versus Real Value
June 24, 2021
The most important concept in Value Based Pricing is customer perceived value. You can only get paid for what customers believe. I often do a little
Memecast #12: Customer Success
June 23, 2021
Customer Success is that department where we want to onboard We want to make sure they’re using their product, getting as much value out of
Ep126: Pricing Lessons from Pizza Pricing with Michael Hurwich
June 21, 2021
Michael Hurwich is one of the foremost and sought after Pricing, Revenue & Strategy Management Consultants known around the world. Michael is a highly effective
Blogcast #8: A Question about Pricing Models
June 18, 2021
This is an article published on April 21, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Memecast #11: How to Grow Subscriptions
June 16, 2021
If we can continue to win customers, we’re growing a business a lot, like a traditional business would where they constantly have to win customers.
4 Steps to Being a Great Director of Pricing
June 16, 2021
Hi Mark, I’ve been a pricing practitioner for many years now, with experience in several industries on the individual contributor and manager level. It has
