Blogcast #1: Three Lessons from a P&G Price Increase
April 30, 2021
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three
Month: April 2021
Memecast #4: Value Metric
April 28, 2021
Pricing metrics really should be correlated with your customer’s value metrics. First off, what’s a pricing metric? A pricing metric is what you charge for.
Three Lessons from a P&G Price Increase
April 28, 2021
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three sentences:
Ep118: The Power of Conjoint Analysis with Matt Johnston
April 26, 2021
Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation
Memecast #3: Customers’ Decisions
April 22, 2021
Understanding your customers’ decisions is fundamental to value-based pricing, especially in subscriptions. When we think about our customers’ decisions, especially in subscriptions, we want to
A Question about Pricing Models
April 21, 2021
I once had a student from one of my pricing classes email me a question about pricing models. It sparked an insightful conversation, and I
Ep117: Pricing Systems Explained Simply with Lindsay Duran
April 19, 2021
Lindsay Duran is the Chief Marketing Officer at Zilliant. Over the course of her career, she focused on uncovering inefficient and sub-optimal processes and
Memecast #2: Win, Keep, Grow
April 14, 2021
The secrets to a successful subscription really are to win, keep, and grow. Traditional companies meaning those that are typically transaction-oriented, know about winning. And
Should Finance Influence Pricing?
April 14, 2021
To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because
Ep116: Value-Based Pricing: Valuing and Monetizing Products and Services with Jon Manning
April 12, 2021
Jon Manning is the Head of Pricing / Chief Economist at MYOB and Author of “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services”. His career
