Month: November 2020

The Price of Loyalty

The Price of Loyalty

In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you

Read More
Good Better Best Pricing

Good, Better, Best Pricing

Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your

Read More