Value Based Pricing
July 29, 2020
Note: read our last blog article, Value Based Buying, before reading this post. Value Based Pricing (VBP) is the process of setting a price to
Month: July 2020
Ep80: How to Drive Powerful Profit Through Price Optimization with Gabe Smith
July 27, 2020
Gabe Smith is the Chief Evangelist at Pricefx. He is a Brand ambassador, thought leader, and chief storyteller. Responsible for expanding awareness of price optimization, CPQ,
Value Based Buying
July 22, 2020
Value Based pricing is the pricing technique most highly recommended by consultants and academics. The concept is simple: set a price so you capture what
Ep79: Gaining Pricing Advantage Through Digital Transformation with Craig Zawada
July 20, 2020
Craig Zawada is a Sales Growth and Pricing Strategy Expert. He joined PROS in 2010 and serves as its Chief Visionary Officer. He is responsible
Don’t Talk About Price – Talk About Value
July 15, 2020
Mahajan Gautam directed me to this fabulous video by Vusi Thembekwayo, the highest-paid professional speaker in South Africa (unverified). https://www.youtube.com/watch?v=GiHrKVlWP5k In this talk, he gives
Ep78: Distribution Pricing Strategies to Increase Profitability with Karl Petersson
July 13, 2020
Karl Petersson was the Director of Commercial Performance at Bacardi; he’d worked in the spirits industry on both the supplier and distributor side. He also has 12
Price Segmentation: The Second Most Powerful Pricing Tool
July 8, 2020
The second most powerful tool you have available when it comes to pricing is price segmentation. Every company – big or small – must be
Ep77: Amplify Your Pricing Power through Brand Storytelling with Susan Lindner
July 7, 2020
Susan Lindner is a Cultural Anthropologist, Brand Marketer, and Disruptor. She believes incredible connections change the world. She is the founder of Emerging Media, an
Your Price is Your Most Powerful Profit Driver
July 1, 2020
Last week, we discussed the hope of a “magic price” – and determined it is in fact nonexistent. So, if this is the case, why
