Economic Value Estimation – What and Why?
May 27, 2020
Thomas Nagle, the father of modern pricing, created EVE or Economic Value Estimation. It’s hard to say exactly what EVE is. It’s a template, a
Month: May 2020
Ep71: Who has the Most Pricing Power? with Steven Forth
May 25, 2020
Pricing is where it all comes together, says Steven Forth – co-founder of Ibbaka, the leading platform to price and differentiate for the client’s
The Most Important & Least Understood Business Concept
May 20, 2020
The two most profitable pricing decisions any company can make are: Adopt value based pricing Use price segmentation Let’s briefly define these terms… Value based
Ep70: Dynamic Pricing Engine for Better Pricing Decisions with Burc Tanir
May 18, 2020
Price monitoring software is becoming more and more accessible to all levels of markets such as SMEs and startups. Burc says it’s not an excuse
The Power of Market Segmentation in Pricing
May 13, 2020
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
Ep69: Why Service Professionals Need to Hire Pricing Experts with Stuart Dodds
May 11, 2020
Stuart Dodds is a sought after speaker, pricing and project management expert, and author of Smarter Pricing, Smarter Profit, and Pricing On the Front Line, both published by the
Understanding the Value Capture Gap
May 6, 2020
I’ve heard some version of the following from many CEOs: “We create a lot of value for our customers but we don’t do a very
Ep68: Why IoT is NOT a One Size Fits All Solution to Customer Problems with Daniel Elizalde
May 4, 2020
Daniel Elizalde is an expert on all things IoT. He works as VP-Head of IoT at Ericsson. He’s helped train over a thousand product professionals
