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How to Price

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Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

What We Offer

Advisory Services
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Impact Pricing University
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Recent Posts

#649: Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?

#648: Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson

Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific

#647: Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value

#646: How Philips Healthcare Drives Profitability Through Value-based Pricing with Daniel Cho

Contact Us

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+1 408 307-6800

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[email protected]

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EXCLUSIVE WEBINAR

July 25th, 2024 1PM EST

Pricing Best Practices:
How Private Equity Can Drive Value Without Compromising Relationships

Don't miss out on this opportunity to enhance your pricing approach and drive increased value.

Our Speakers

Mark Stiving, Ph.D.

CEO at Impact Pricing

Alexis Underwood

Managing Director at Wynnchurch Capital, L.P.

Stephen Plume

Managing Director of The Entrepreneurs' Fund