Tag: willingness to pay

Impact Pricing - System 1 and System 2 Value

System 1 and System 2 Value

Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking.  System 1 thinking is fast thinking.  It’s responsive.  It’s

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Impact Pricing - Defining Value

Defining Value

Value is ambiguous.  People think they know what they mean when they say it, but it has so many different meanings.  A couple of years

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Raise Prices Now!

Inflation is here.  It’s time to raise prices.   OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing.  Sure

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