Tag: willingness to pay

Impact Pricing - Defining Value

Defining Value

Value is ambiguous.  People think they know what they mean when they say it, but it has so many different meanings.  A couple of years

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Raise Prices Now!

Inflation is here.  It’s time to raise prices.   OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing.  Sure

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