Here’s a question from one of my most loyal readers. “Mark, Some companies sell complex products (i.e. requiring both implementation services as well as the
The answer is both No and Yes. Almost everything you need to consider when pricing a subscription also needs to be considered in other non-subscription
Jim Geisman started and managed Software Pricing Partners from the early 80’s until 2018. The firm focused on software pricing strategies, processes, and tactics that