Reduce the Risk of Raising Prices
May 2, 2024
You can listen to the full audio version of this blog we call — Blogcast. You want to raise prices, but fear holds you back. This
Tag: pricing data
Willingness to Pay vs Price Sensitivity
June 30, 2021
We pricing people often use the phrase Willingness to Pay. The profit maximizing price for any customer is to charge what they are willing to pay. We
Sell More by Keeping Prices Simple
February 24, 2021
Humans are interesting creatures. We can understand and implement concepts of such complexity – and yet, we are allured by simple things. When it comes
Q&A: Measuring Willingness To Pay Without Data
December 27, 2019
Question: Hi Mark, How do you measure customer’s willingness to pay when data is unavailable or sparse? – J Answer: Hi J, By saying “data
How to Influence Buyer Decisions
November 15, 2019
Question: What are the key success factors associated with price pack and channel strategy? How would you measure its success? K. Answer: OMG! I love
EP35: Samuel Saavedra – Why You Should Not be Afraid to Raise Your Prices
September 16, 2019
Samuel Saavedra is a pricing professional and commercial deal architect with strong supplementary skills in contract negotiations, contract management, program management, bid management, and proposal response. His
Ep32: Mark Stiving – What’s New with Impact Pricing: Community and Courses
August 26, 2019
http: Today, we have no guests. It’s just going to be Mark talking about the far better things ahead with Impact Pricing. Listen
Ep31: Stacy Sifleet – How Does Data Analytics Impact Pricing Strategy?
August 19, 2019
Stacy Sifleet is a consultant whose expertise includes pricing strategy, business process improvement, change management, inventory, S&OP, advanced problem solving, strategic planning and procurement. In
Q&A: Data Visualization and Pricing
April 8, 2019
Question: Do you have any examples of Data Visualization for Pricing Strategy purposes. Let’s say Price vs. Volume curves or Price vs. Competitor prices, do
Q&A: How to Segment Customers for Pricing
March 27, 2019
Question: I think something that would be very beneficial is the process of segmenting customers from a blank framework. I am currently going through this
