Profit vs. Market Share: Which Should Your Business Prioritize?
October 17, 2024
You can listen to the full audio version of this blog we call — Blogcast. Most companies want to increase market share and grow profits. These
Tag: price segmentation
Price Segmentation in Action: Why Geography Matters for Your Wallet
June 6, 2024
You can listen to the full audio version of this blog we call — Blogcast. Price segmentation is one of the most important and potentially powerful
Simplifying Segmentation for Enhanced Profitability
May 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. Different buyers are willing to pay different amounts. This is a
What if They Find Out?
May 18, 2023
The question that comes up EVERY time I teach price segmentation: “What if one customer finds out another got a better price?” Think about how you
Price Segmentation in TIOLI Markets
May 11, 2023
TIOLI stands for Take It Or Leave It. These are markets or customers where you don’t negotiate prices. Retail is TIOLI. You set one price,
Price Segmentation by Negotiating
May 4, 2023
If your salespeople negotiate prices with individual customers, you use price segmentation. The question is, are you using it well? Price segmentation means charging different
Lessons from a Cute Story
April 13, 2023
My lovely wife occasionally sends me pricing stories she finds. Here is one she found on Pinterest, but you can find this many places on
Discrimination or Segmentation
March 23, 2023
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
Lessons from the Library
February 22, 2023
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
An E-Commerce Price Segmentation
November 16, 2022
Last week I attended the Subscription Insider conference in New York where I ran into a “product” I had never seen or thought of, but
