Price segmentation is one of the most important and potentially powerful aspects of pricing. It simply means charge different prices for essentially the same thing
Different buyers are willing to pay different amounts. This is a universal truth. If you only have one product, then segmentation is simple to understand.
The question that comes up EVERY time I teach price segmentation: “What if one customer finds out another got a better price?” Think about how you
TIOLI stands for Take It Or Leave It. These are markets or customers where you don’t negotiate prices. Retail is TIOLI. You set one price,
If your salespeople negotiate prices with individual customers, you use price segmentation. The question is, are you using it well? Price segmentation means charging different
My lovely wife occasionally sends me pricing stories she finds. Here is one she found on Pinterest, but you can find this many places on
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
Last week I attended the Subscription Insider conference in New York where I ran into a “product” I had never seen or thought of, but
