Most companies want to increase market share and grow profits. These are often contradictory goals. Raising prices grows profits while potentially reducing share. Reducing prices
You can listen to the full audio version of this blog we call — Blogcast. Price segmentation is one of the most important and potentially powerful
You can listen to the full audio version of this blog we call — Blogcast. Different buyers are willing to pay different amounts. This is a
The question that comes up EVERY time I teach price segmentation: “What if one customer finds out another got a better price?” Think about how you
TIOLI stands for Take It Or Leave It. These are markets or customers where you don’t negotiate prices. Retail is TIOLI. You set one price,
If your salespeople negotiate prices with individual customers, you use price segmentation. The question is, are you using it well? Price segmentation means charging different
My lovely wife occasionally sends me pricing stories she finds. Here is one she found on Pinterest, but you can find this many places on
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
Last week I attended the Subscription Insider conference in New York where I ran into a “product” I had never seen or thought of, but
