How to Define Powerful Market Segments
October 20, 2025
You can listen to the full audio version of this blog we call — Blogcast. Businesses love to talk about “market segments.” The term sounds tidy,
Tag: market segments
The Secret Link Between Market Segments and the “Will I” Decision
June 16, 2025
You can listen to the full audio version of this blog we call — Blogcast. Most companies try to segment their markets by surface traits like
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
