How To Structure B2B Rebate Programs December 20, 2019 Question: Hi Mark, I hope all’s well! I have an exercise I’m working on which is to develop a B2B rebate program. Aside from your Read More
Q&A: When a Prospect Asks for a Discount April 17, 2019 Question: What are the ways to respond when the prospect asks for a discount and how to win a price negotiation? Answer: Cecilia, great Read More
The Power of Losses over Gains in Pricing April 3, 2019 This article on pricing at a coffee shop in the UK is a fantastic example of the power of losses over gains. Their goal, to Read More
Q&A: Sales Asks for Lower Prices March 21, 2019 Question: Hi Mr. Stiving, I am really honoured to be connected with you. I daily go through your thoughts and they are impressive. I need Read More
Should Freelancers Do Work for Free? February 4, 2019 You may have missed this LinkedIn exchange with David Richards, you may find it insightful. My original LinkedIn post: A friend just shared this BBC Read More