There’s a common argument floating around about AI agents: Agents will replace workers.Few workers mean fewer seats.Fewer seats breaks per-seat pricing. It sounds logical, and
You can listen to the full audio version of this blog we call — Buyer Insight. When companies lose a deal, the explanation is almost always
You can listen to the full audio version of this blog we call — Buyer Insight. Companies think they have a pricing problem. Usually it’s a
Most companies assume the price itself causes pricing problems. Deals stall. Buyers hesitate. Discounting appears. Price becomes the focal point because it is visible, measurable,
You can listen to the full audio version of this blog we call — Blogcast. When deals stall or fall apart, price is usually blamed. The
