Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B? June 2, 2025 You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to Read More
What Is Value? December 2, 2024 You can listen to the full audio version of this blog we call — Blogcast. The word value is ambiguous. It has so many meanings. Business Read More
For B2B, Value Is Incremental Profit October 3, 2024 You can listen to the full audio version of this blog we call — Blogcast. Value is ambiguous. It can mean different things to different people Read More