Buyers Don’t Buy Features
December 29, 2025
Buyers trade money for value, not features. Features describe what a product does. Value explains why a buyer would give up money for it. Confusing
Tag: b2b
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
What Is Value?
December 2, 2024
You can listen to the full audio version of this blog we call — Blogcast. The word value is ambiguous. It has so many meanings. Business
For B2B, Value Is Incremental Profit
October 3, 2024
You can listen to the full audio version of this blog we call — Blogcast. Value is ambiguous. It can mean different things to different people
