xShrinking Margins

Oh my gosh, your costs are going up, your margins are probably shrinking, your price increases are not keeping up with the price increases that you’re facing.

So what do you do? Well, I don’t have a magic bullet for you. I wish I did.

But here’s what I do know, you’ve probably not spent enough time thinking about the things that drive the margin in your business, the places where you truly can increase profitability, and margin.

These are typically areas like market segmentation, different products, we could do price segmentation, and it all revolves around understanding how much value our customers perceive or receive from our products.

When we start to get that deep understanding of value. We then have many many different decisions we can make. That will drive up the average selling price, drive up our margins, drive up our profits.

I’ve been teaching pricing for 30 years, and I’d love it if you would join us for our virtual workshop called “How manufacturers can fearlessly raise prices now.”

Go to impactpricing.com to learn more.