Impact Pricing Podcast
#758: How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value
#757: Blogcast: Pricing AI: Evaluating Pricing Metrics
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
#756: Who’s Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth
Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance
#755: Blogcast: What PE Firms Miss in Pricing Due Diligence
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
#754: Why Flipping “Good, Better, Best” Can Increase Revenue by 10% with Michael Mansard
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
#753: Blogcast: How to Define Powerful Market Segments
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
