Impact Pricing Podcast
#784: Gap Selling: Why Price Depends on the Problem You Solve with Keenan
Keenan is the founder and CEO of A Sales Guy, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He’s also
#783: Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full
#782: Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth
AI pricing is changing fast—and suddenly, everyone is selling credits. But here’s the uncomfortable question: Are credits actually helping you scale… or quietly pulling you
#781: Buyer Insight: “We Lost on Price” – Truthful and Useless
This is an Impact Pricing Blog published on January 19, 2026, turned into an audio podcast so you can listen on the go. Read Full
#780: How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach
Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for
#779: How to Quantify Value So Buyers Actually Believe It with Mark Stiving and Rebecca Kalogeris
If buyers need to believe the value before they buy…why don’t they trust ROI when we show it to them? In Episode 5 of the
