Impact Pricing Podcast
Ep97: Pricing in the “New Normal” with Reed Holden
Reed Holden is an author and keynote speaker for Negotiating with Backbone and Pricing with Confidence. Reed provides B2B pricing and negotiating advice to clients building go-to-market strategies to
Ep96: Stop Selling Your Products, Start Delivering Value with Marco Bertini
Marco Bertini is a Professor of Marketing at Esade, co-founder of the school’s Institute for Data-Driven Decisions, and previously served as department chair. He completed his doctoral studies
Ep95: Defining No-Touch and Self-Serve Pricing with Craig Zawada
Craig Zawada is the Co-Author of The Price Advantage, one of the seminal books in pricing, and he is the Chief Visionary Officer at Pros. He
Ep94: Powerful Pricing Insights from a Subscription Expert with Robbie Kellman Baxter
Robbie Kellman Baxter is a Strategy consultant helping companies develop and optimize membership models and subscription pricing. Deep expertise in subscription-based and SaaS businesses and the Membership
Ep93: How C-Suite Executives Perceive Value with Brian Doyle
Brian Doyle is the President at Holden Advisors. In his role, Brian improves his client’s revenue and profitability by building cross-functional, strategic relationships. He then leads
Ep92: The Keys to Pricing Subscriptions with Patrick Campbell
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription