Impact Pricing Podcast
Memecast #27: Perceived Value is the Only Value that Matters in Price
There’s really only two basic types of value that customers can get. And that’s real value and perceived value. Real value is after they’ve bought
Ep141: The Role of Pricing for Growth and Profit with Jeff Robinson
Jeff Robinson is the CEO at Revolution Pricing LLC and Author of Price for Growth! In this episode, Jeff shares how pricing should be a
Blogcast #23: Failed to Keep
This is an article published on August 25, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Memecast #26: Everyone is Coordinated
Pricing really encompasses almost every department inside your company, because when you think about it, pricing is how do we capture that? And so now
Ep140: Understanding the ‘Value Mystery’ and Get Paid of What It’s Worth with Mike Wilkinson
Mike Wilkinson is called ‘The Value Selling Expert’ and he helps Sales Directors/VPs and sales teams understand customer value and get paid what they’re worth.
Memecast #25: Business is Getting Paid for Value
It may be true that they’re going to get the value. It may not be true that they’re going to get the value, but they
