Impact Pricing Podcast
Memecast #50: Loyal Customers
The whole point of pricing, value-based pricing, is to charge what customers are willing to pay. And almost by definition, loyal customers like us more,
Ep165: Customers Don’t Want to be Sold, They Want You to Help Them Buy: Salespeople’s Role in Value Co-Creation with Duane Dufault
Duane Dufault is currently a Fractional CRO at Forward and is a Strategic Advisor at Abaqus Inc. Before this, he was Fractional VP of Sales
Blogcast #46: You Must Lose on Price
This is an Impact Pricing Blog published on February 9, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #49: Sales Should Not Own Pricing
Salespeople love them to death, however, it’s more important to them to close the deal than to close it at the highest possible price. In
Ep164: Who Should Own Product Pricing with Ray Ranga
Ray Ranga is currently the VP of Product Management at Momentive AI. Before working in Momentive, Ray was the Senior Director of Product Management at
Blogcast #45: Losing on Price
This is an Impact Pricing Blog published on February 2, 2022, turned into an audio podcast so you can listen on the go. Read Full
