Impact Pricing Podcast
#414: Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets
This one is the 8 of Diamonds from the Selling Value card deck. Let’s say that you are in a marketplace where people almost always
#413: Brand Value for Big Sales: Insights from Satish Dharmarajan
Satish Dharmarajan is the Director of Pricing and Business Intelligence at Orkin, He is an Advisory Board Member at the University of Tennessee at Chattanooga,
#412: Blogcast: Evaluating a Pricing Strategy
This is an Impact Pricing Blog published on February 1, 2023, turned into an audio podcast so you can listen on the go. Read Full
#411: Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives
This one is the 8 of Clubs from the Selling Value card deck. Okay. You’re wondering to yourself, do buyers ever not consider competitive alternatives?
#410: The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
Johnny Cheng is the Senior Director of Pricing and Packaging at ClickUp. He was the Senior Director of Pricing and Packaging at Coupa Software, and
#409: Blogcast: Transitioning to Selling Subscriptions
This is an Impact Pricing Blog published on January 25, 2023, turned into an audio podcast so you can listen on the go. Read Full