Impact Pricing Podcast
#521: Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil
Mark Chussil is the founder of Advanced Competitive Strategies, Inc. He is an expert in qualitative and quantitative business war games, custom strategy simulators, executive
#520: Blogcast: Rules of Thumb for Price Increases
This is an Impact Pricing Blog published on October 5, 2023, turned into an audio podcast so you can listen on the go. Read Full
#519: Pricing Table Topics: Queen of Hearts – Value-based Pricing
This one is the Queen of Hearts from the Impact Pricing card deck. Value-based pricing has many different meanings. Different people use it differently. Oftentimes,
#518: Quantifying Value: The Key to Selling with Confidence with John Mansour
John Mansour founded Product Management University to unlock one’s full growth potential by making quantifiable customer outcomes the starting point for everything. In this episode,
#517: Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price
This one is the Queen of Spades from the Impact Pricing card deck. We really should be competing on value, not on price. We often
#516: Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing
This one is the King of Clubs from the Impact Pricing card deck. Sadly, too many companies still use cost-plus pricing. We take the cost
