Impact Pricing Podcast
Ep27: Blair Enns – Pricing Creativity Applied to Products
Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He co-hosts, along with David C. Baker,
Ep26: Laura Fay – Why the Product Team Must Own Pricing
Laura Fay is currently the VP Research & Advisory of XAAS Product Management for Technological Services Industry Association (TSIA) and founding member of Health Tech
Ep25: Liz Heiman – Why Pricing Should Focus on Sales Processes
Liz Heiman is the Chief Strategy Officer and Sales Leadership Coach at Alice Heiman, LLC wherein they help B2B companies grow rapidly by developing strategies that drive
Ep24: Ed Kless – Without the Conversation, There is No Value Pricing
You can’t do value pricing without having a conversation about the prospects problems and pain points. The way you talk to customers has a significant
Ep23: Reed Holden – Know Your Worth, Change the Selling Game
Reed Holden is an author, keynote speaker, coach and founder of Holden Advisors– a team of seasoned practitioners that provides B2B pricing and negotiating advice to clients builds go-to-market
Ep22: Chris Street – B2G Sales: How to Sell to Governments
Chris Street is a value expert, an experienced analyst within the aerospace and defense sector. He can be found driving the implementation of Position-to-Win and Value-Based
