Impact Pricing Podcast
EP57: The Leading Indicators of Customer Churn in Subscriptions with Mark Thomason
Mark Thomason is a Research Director – Digital Business Models and Monetization at IDC. He is one curious person that loves the challenge of understanding needs
EP56: How to Improve Your Pricing Strategy Using Price Segmentation with Matthew Barnett
Matthew Barnett is the founder of Bonjoro and head honcho at Verbate. At the same time, he is also a contemporary artist. In this episode, Matt shares
EP55: How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn
Neil Biehn is the Vice President of Business Analytics at Siemens Healthineers. He has over a decade of experience in analytics, segmentation, sales effectiveness, and pricing optimization. Neil’s specialties
EP54: How to Create an Effective Distributor Pricing Strategy with Ralph Zuponcic
Ralph Zuponcic is the president and co-founder of PricePoint Partners, LLC., a company that enables wholesale distributors and manufacturing companies to improve margin performance through price optimization initiatives, margin
EP53: Beyond Pricing: Dynamic SaaS Pricing Solution for Airbnb and Vacation Rentals with Ian McHenry
Ian McHenry is co-founder and board member for Beyond Pricing. He is a former investment banker and a management consultant in the airline and
Ep52: How to Make Sales More Effective with Value-Based Pricing with Kevin Lemke
Kevin Lemke is a commercial executive with a passion for fixing and creating businesses. Strong record of delivering revenue and margin upside. Career-to-date benefits generated
