- Price was too high.
- Buyer didn't expect to get enough benefit.
Don't just blame price.
Win more business at higher prices
At Impact Pricing, we’re passionate about helping organizations realize their full value. We offer an array of resources and services–from our award-winning podcast series to our immersive bootcamps–to support every step of your organization’s journey to maximum profitability.
Our offerings are based on the teachings of our founder and profit expert, Mark Stiving, and combine decades of real-world experience with a passion for inspiring and teaching others.
Recent Content from
America’s Pricing Thought Leader
Ep92: The Keys to Pricing Subscriptions with Patrick Campbell
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription
Should You Use Round Prices?
In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a
Ep91: Insights From the History of Pricing and Mindfulness with Paul Hunt
Paul Hunt is chairman at Pricing Solutions. He is considered as one of the luminaries in Pricing. In 2013 he wrote a book entitled: World
99 Cents, Should Your Prices End In It?
I’ve always wondered why many prices end in 99 cents. This curiosity was so intense, it led me to complete an entire doctoral thesis about
Ep90: New Subscription Pricing Study, What Works Best For Your Business with Amy Konary
Amy Konary has more than 20 years of experience advising companies on subscription business strategies. She is the founder and chair of Subscribed Institute, a
Why Companies Do not Understand Value at All with Mark Stiving and Theresa French
Mark Stiving, Ph.D., MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value.
Versioning: A Second Type of Price Segmentation
In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then
Ep89: How to Create, Deliver, and Capture Value for Professional Services with Tim Williams
Tim Williams is a Business Model and Pricing Strategist for professional services firms. He is an industry veteran who is the Founder and Managing