Use Pricing Strategy to
Accelerate Your Revenue and Profit
If you want to grow your business quickly, you’ve found the right place. Mastering pricing strategy is the fastest path to a short-term boost and a dominating long-term strategy. We help you develop a deep knowledge of your customers’ perceived value. This new awareness can transform many aspects of your business including
- Intelligently set prices for each customer segment
- Empower sales to win more deals at higher prices
- Create marketing messages that resonate deeply with your market
- Structure products and packaging so buyers can easily buy
Recent Content from
America’s Pricing Thought Leader
I Finally Dropped Netflix: A Pricing Introspective
It’s true. After loyally subscribing since the era of DVD’s, I finally unsubscribed. In this blog, I’ll first tell you what went through my mind,
Ep13: Impacting the Future of Pricing and Subscription
Where is Impact Pricing heading? What are our goals? Many questions have been raised to us when we started the company. What is the company
Q&A: Dealing with Salespeople and Costs
Question (edited by me): How should we manage the perception of sales regarding the fact that production costs are just one parameter in the pricing
Another Amazon Pricing Tactic Discovered?
Last year, we bought yet another mesh magnetic screen so our dog, Jake, could get in and out of the house without letting the bugs
Q&A: Data Visualization and Pricing
Question: Do you have any examples of Data Visualization for Pricing Strategy purposes. Let’s say Price vs. Volume curves or Price vs. Competitor prices, do
Ep12: Jason Carley: Price and Value Communication – Convince Subscription Customers to Pay More
Jason Carley is one of the world’s leading pricing advisors. He is a Senior Director in Simon-Kucher’s Sydney Office, a firm that helps clients grow their revenues
Q&A: Effectively Implementing Value Based Pricing Companywide
Question: Mark, for companies moving to value pricing, what advice do you have re. ensuring the whole company moves together? I worry that we spend
The Power of Losses over Gains in Pricing
This article on pricing at a coffee shop in the UK is a fantastic example of the power of losses over gains. Their goal, to
