Increase Profitability with Value-Based Strategies
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Leaders are under growing pressure to demonstrate their impact and maximize profitability. But unless you understand the value your business delivers, how to talk about it, and who to talk about it to, your business won’t get paid what it’s worth.
Impact Pricing helps you stop leaving money on the table. Our services guide you to uncover the hidden value you provide customers and build a culture that prioritizes value creation – allowing you to align your organization, increase prices, and drive profitability.
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Recent Content from
America’s Pricing Thought Leader
#755: Blogcast: What PE Firms Miss in Pricing Due Diligence
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
#754: Why Flipping “Good, Better, Best” Can Increase Revenue by 10% with Michael Mansard
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
Buyers Don’t Buy Features
Buyers trade money for value, not features. Features describe what a product does. Value explains why a buyer would give up money for it. Confusing
#753: Blogcast: How to Define Powerful Market Segments
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
#752: The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield
Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses.
