Use Pricing Strategy to
Accelerate Your Revenue and Profit
If you want to grow your business quickly, you’ve found the right place. Mastering pricing strategy is the fastest path to a short-term boost and a dominating long-term strategy. We help you develop a deep knowledge of your customers’ perceived value. This new awareness can transform many aspects of your business including
- Intelligently set prices for each customer segment
- Empower sales to win more deals at higher prices
- Create marketing messages that resonate deeply with your market
- Structure products and packaging so buyers can easily buy
Recent Content from
America’s Pricing Thought Leader
8 Steps To A Pricing Overhaul
Two companies have asked me for proposals in the last 2 weeks for help in completely transforming the way they do pricing. Huge kudos for
EP44: Ronald J. Baker – Trash the Timesheet: Exploring Opportunities in Subscription Businesses
Ronald J. Baker is the founder of VeraSage Institute, a reformed CPA and cost accountant who has changed his mind on the value of timesheets and cost accounting. His
How to Influence Buyer Decisions
Question: What are the key success factors associated with price pack and channel strategy? How would you measure its success? K. Answer: OMG! I love
Defining a Subscription Business is Harder Than You Think
As I’ve been studying and cogitating on subscription value and pricing, I keep running into interesting “subscription” type businesses. The definition for a subscription business
EP43: Tim J. Smith – Why Your Pricing Strategy Should Be a Team Effort
Tim J. Smith is the Founder and CEO of Wiglaf, a dynamic and growing advisory firm, where thought leaders in pricing, marketing, sales, and
Are Monthly or Annual Subscription Plans Better?
Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was
EP42: Kota Siva Sarma – How to Use Pricing Models to Minimize Discounting
Kota Sarma is a Certified Pricing Professional and passionate Pricing Leader with over 25 years of experience in Pricing of Products, Software and Services, Subscription Pricing,
How to Use Game Theory to Increase Value
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
