Win more business at higher prices
At Impact Pricing, we’re passionate about helping organizations realize their full value. We offer an array of resources and services–from our award-winning podcast series to our immersive bootcamps–to support every step of your organization’s journey to maximum profitability.
Our offerings are based on the teachings of our founder and profit expert, Mark Stiving, and combine decades of real-world experience with a passion for inspiring and teaching others.
Recent Content from
America’s Pricing Thought Leader
Ep90: New Subscription Pricing Study, What Works Best For Your Business with Amy Konary
Amy Konary has more than 20 years of experience advising companies on subscription business strategies. She is the founder and chair of Subscribed Institute, a
Why Companies Do not Understand Value at All with Mark Stiving and Theresa French
Mark Stiving, Ph.D., MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value.
Versioning: A Second Type of Price Segmentation
In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then
Ep89: How to Create, Deliver, and Capture Value for Professional Services with Tim Williams
Tim Williams is a Business Model and Pricing Strategist for professional services firms. He is an industry veteran who is the Founder and Managing
How To: Price Segmentation Using Product Differentiation
Price segmentation is the act of selling the same product to different people at different prices. For example, two people sitting in coach class on
Ep88: What is the Market Willing to Pay for New Product Launches with Dave Daniels
Dave Daniels is a technology veteran with a passion for product marketing and product management. He is a founder of Launch Clinic, which was acquired
Why Did the Airlines Eliminate Change Fees?
Last week, United, Delta, and American Airlines all eliminated their change fees. United led the charge, and Delta and American followed the next day. Before
Ep87: The Common Misconceptions and Challenges of Pricing Professionals with Jose Morabito
Jose Morabito is a highly accomplished Pricing & Finance Executive with an outstanding ability to generate strategies for and deliver on innovative projects. In
