Use Pricing Strategy to
Accelerate Your Revenue and Profit
If you want to grow your business quickly, you’ve found the right place. Mastering pricing strategy is the fastest path to a short-term boost and a dominating long-term strategy. We help you develop a deep knowledge of your customers’ perceived value. This new awareness can transform many aspects of your business including
- Intelligently set prices for each customer segment
- Empower sales to win more deals at higher prices
- Create marketing messages that resonate deeply with your market
- Structure products and packaging so buyers can easily buy
Recent Content from
America’s Pricing Thought Leader
EP47: Two Pricing Experts Talk Pricing with Mark Stiving and Kevin Christian
Kevin Christian is a highly accomplished pricing leader with 20+ years of track record overseeing pricing strategy, pricing operations, licensing, and packaging for various technology-focused organizations.
Q&A: Can Most Annual Subscription Revenue Really Be Booked Every Jan 1?
Question: Hi Mark, In one of the course videos for Accelerate Your Subscription Business you mention “Subscriptions make forecasting and capacity planning easy — 70%
3 Tips When Raising Your Subscription Prices
Price increases in subscription businesses can be extremely profitable. However, it’s possible to go too far, too fast. Just ask Netflix. In the past year,
EP46: Alan Albert – Why Much of What You Know About Your Customers is Wrong
Alan Albert is the President of MarketFit, providing strategic services that drive measurable growth. He is a co-founder of three software companies, selling one to Apple Computer. He
How to Find B2B Competitor Pricing: Ask an Expert
Question: Mark, I’ve been intrigued with your mention of B2B pricing. A curiosity I’ve had is about ethical competitive analysis of industry pricing. In retail,
Champions of Value: Our New Online Community
As many of you may know, we recently launched a new website called Champions Of Value. We did this for two huge reasons, one strategic
EP45: Mark Boundy– Why Value Should be a Religion to Every Business
Mark Boundy is a sales, value, differentiation, and pricing expert who helps companies sell more profitably. He’s a consultant for Miller Heiman, an advisor and
Q&A: Is Negotiation Always Reasonable for Salespeople?
Question: I saw your LinkedIn post about not having questions to answer. So here’s one (a bit more skewed towards an enterprise sales opportunity): One
