Win more business at higher prices
At Impact Pricing, we’re passionate about helping organizations realize their full value. We offer an array of resources and services–from our award-winning podcast series to our immersive bootcamps–to support every step of your organization’s journey to maximum profitability.
Our offerings are based on the teachings of our founder and profit expert, Mark Stiving, and combine decades of real-world experience with a passion for inspiring and teaching others.
Recent Content from
America’s Pricing Thought Leader
Flat Rates vs. Hourly Rates: Which One Should You Use?
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself
Ep105: Pricing in IT: Is Cost Plus the Only Way? with Love Sanoria
Love Sanoria is the Director of Operations at ChargePoint. He is also a Professionally Qualified Senior Finance business partner adept at increasing profitability,
Pricing for Customer Lifetime Value
Customer lifetime value refers to how much value (or revenue) we could earn from a customer over the duration of their time with us as
Variable Costs: Do They Matter in Pricing?
What exactly is the role of variable costs when it comes to pricing? This might already be obvious from the post “Fixed Costs Matter to
Ep104: The Power of Rebates For B2B Businesses with Andrew Butt
Andrew Butt is a Co-founder & CEO of a Silicon Valley venture-backed SaaS platform called Enable, which deals with rebate management. He has
Market Cap Pricing
The first time I heard the concept – Price for Market Capitalization – was from a close friend of mine, Brent Bilger. Brent has been
Ep103: The Power of Behavioral Economics in Pricing with Florian Bauer
Florian Bauer is an internationally sought-after expert and speaker on the subject of price psychology and behavioral pricing. He is an honorary professor at the
Fixed Costs Matter to Your Business – NOT Your Pricing
It’s true. Your fixed costs matter sometimes, but they are not relevant to your pricing decisions. Your prices should be determined by your customer’s willingness
