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Use Pricing Strategy to
Accelerate Your Revenue and Profit

If you want to grow your business quickly, you’ve found the right place. Mastering pricing strategy is the fastest path to a short-term boost and a dominating long-term strategy. We help you develop a deep knowledge of your customers’ perceived value. This new awareness can transform many aspects of your business including

- Intelligently set prices for each customer segment
- Empower sales to win more deals at higher prices
- Create marketing messages that resonate deeply with your market
- Structure products and packaging so buyers can easily buy

Recent Content from
America’s Pricing Thought Leader

#396: Pricing Table Topics: 9 of Hearts – The Most Common and Least Attractive Buyers

February 1, 2023

This one is the 9 of Hearts from the Selling Value card deck. It is true that buyers on an analytical journey are very price

Evaluating a Pricing Strategy

February 1, 2023

A colleague sent me this text and picture: Check this out! GBB (Good Better Best) strategy but they took the “best” version and physically

#395: The Power of Data-driven Pricing Solutions for Your SaaS Business with Bryan Belanger

January 30, 2023

Bryan Belanger is the senior director of Technology Business Research. He’s also the senior director at XaaS Pricing, a subsidiary of TBR that helps SaaS