Most Recent Content
A Nespresso Price Increase
As a Nespresso customer, I recently received this email announcing a price increase. Dear Valued Nespresso Customer, We want to inform you that beginning
#CLASSIC The Art of Value with Kirk Bowman
Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value
#378: Blogcast: What Selling Value Means
This is an Impact Pricing Blog published on November 9, 2022, turned into an audio podcast so you can listen on the go. Read Full
A Price Negotiation Example
My clients rarely try to negotiate with me, but every once in a while they do. Here is a potential client who did. We had
#377: What Is Product-Led Growth? The Whats, Hows, and Whys with Kyle Poyar
Kyle Poyar is a product-led growth expert who worked for Simon-Kucher & Partners for six years where he was a consultant, senior consultant and manager,
373: Blogcast #84: A Fabulous New Behavioral Economics Trick
This is an Impact Pricing Blog published on November 2, 2022, turned into an audio podcast so you can listen on the go. Read Full
372: Black Friday and Price Elasticity
You may know that I am NOT a fan of price elasticity for companies. We just experienced Black Friday, which provides a wonderful example of
371: Pricing Table Topics #86: Jack of Clubs: Price Is Not Driving the ‘Will I’ Decision
This one is the Jack of Clubs from the Selling Value card deck. It’s true, price doesn’t drive the ‘will I’ decision. When people are
You want to win more business at higher prices,
so why can't you?
You likely have a VALUE problem.
- Your pricing team doesn’t understand the VALUE of your products well enough to price them.
- Your salespeople have a hard time helping buyers know the immense VALUE you already provide.
- Your marketing team focuses on your products instead of what buyers VALUE.
- Your product team doesn’t prioritize products and features based on the VALUE buyers desire.
The bottom line, people in your company don’t understand what VALUE means to your customers. When they do, they close bigger deals at higher prices every time. Follow us to learn more!
