We Work with companies who want to win more business at higher prices
Most Recent Content
Ep198: Reading Facial Microexpressions for Business and Negotiations with Annie Sarnblad
Annie Sarnblad has a Masters in Cultural Anthropology. She is certified in Facial Action Coding and can numerically code the 10,000 muscle combinations in human
Blogcast #79: Reading Buyers Minds
This is an Impact Pricing Blog published on September 28, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #82: Queen of Clubs: Customers’ Perception of Value is their Reality
This one is the Queen of Clubs from the Selling Value card deck. Customers’ perception of value is their reality. This is absolutely true. Think
A Fabulous New Behavioral Economics Trick
I’m a skeptic and a laboratory of 1. This morning I was enticed by a trick I hadn’t seen before. First, I’ll tell you the
Ep196: How Retail and Analytics-Based Pricing Works with Kiran Gange
Kiran Gange is the CEO and Founder of RapidPricer, a company that helps automate pricing and promotions for retailers. He helps companies grow internationally, especially
Blogcast #78: Value-Based Prospecting
This is an Impact Pricing Blog published on September 21, 2022, turned into an audio podcast so you can listen on the go. Read Full
More Lessons from Netflix
Netflix is adding an ad-supported tier to its product line. For only $6.99 you can subscribe to Netflix and receive 4 to 5 minutes of
Memecast #81: Queen of Hearts: Buyers won’t Listen to Your Solution
This one is the Queen of Hearts from the Selling Value card deck. Buyers who don’t believe you understand their problems, won’t listen to your
You want to win more business at higher prices,
so why can't you?
You likely have a VALUE problem.
- Your pricing team doesn’t understand the VALUE of your products well enough to price them.
- Your salespeople have a hard time helping buyers know the immense VALUE you already provide.
- Your marketing team focuses on your products instead of what buyers VALUE.
- Your product team doesn’t prioritize products and features based on the VALUE buyers desire.
The bottom line, people in your company don’t understand what VALUE means to your customers. When they do, they close bigger deals at higher prices every time. Follow us to learn more!
